TIME: 15:00 - 15:40
LOCATION: Ballroom 3 - SA's Savviest Tech Teams

Consumers expect immediate, context-aware interactions, and Generative AI is making this level of hyper-personalisation a reality at an unprecedented scale. In this session, innovative teams unpack how leading brands are transitioning from static customer segments to dynamic, individualised digital experiences. They will explore the mechanics of integrating real-time behavioural data with advanced AI models to predict customer needs and automate bespoke service delivery. By examining South African retail and financial case studies, the discussion will offer practical value on balancing extreme personalisation with consumer privacy, ensuring deeper loyalty and elevated customer satisfaction